Widget brings songs and e-commerce to fans

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3 commentsThursday, July 24, 2008

TrueAnthem Next Nail In Music Label Coffins

Widget brings songs and e-commerce to fans

3 Comments

By Joyce F (WPN reader) - Tue, 08/12/2008 - 17:51

I see this as the

I see this as the missing-link in moving away from the dinosaur age of major labels.

The artist on his/her own, MUST start walking upright, without the aid of 50 business-people wearing ties. Those days are over. The ties have been fired and the listeners are raiding the stores... we've got to get money to the artists somehow, or else the art suffers.... not being able to make music is a more damaging scenario than a simple 5 second ad. Edit the dang thing out if it bothers you that much.

Plus, You see ads all day on tv, why aren't you disappointed with the integrity of Seinfeld's art?

By L.W. From Mister Wong (WPN reader) - Tue, 07/29/2008 - 01:44

Everything comes to an eventually...

With the advancements in social media and information technology, this probably should have come as no surprise. The music industry has held on to a monopolistic lock for decades.

I think it's time to give the freedom and creativity to the artists, maybe for the first time. Let the listeners decide what they want to hear. No need to control everyone's minds.

With smart planning, the big music companies can always find artists who feel like they need the companies' support. However, let the die-hards loose so they can test the waters on their own...

By Sean (WPN reader) - Sun, 07/27/2008 - 16:18

Will be interesting to see...

Few things kill the careers of artists as quickly as 'selling out' and associating with companies and advertisement that make them suck far more than poor musicianship or songwriting does in the eyes of fans. Especially with the whole 'true fan' concept and artists seeking to explore the long tail.

It's a good idea, but only time will tell if it is a benefit or just another good idea that ended up producing bad results. Even those artists supposedly out front on the bleeding edge and leading the way to some supposed other business model can only jump about from one paradigm to another and from sponsor to sponsor so many times before even the most diehard fan begins to view them as just more sell-outs out to make as much money as they can.

There are some good possibilities looming on the horizon, however. In any case, it's a neat widget and concept. But man, I hate hearing 'monetize' and 'monetizing.' I think I'm going to puke if I hear that lame, passe web 2.0 buzzword one more time.

I mean really, did something change so that a business model that has a component (or its entirety) based upon advertising revenue suddenly became an anachronism? Monetizing sounds like street slang for the lack of proper conduct of business. "Yo, yo, yo...check it. How you can make mad money." That's the most irritating thing about reading Web Pro News.

No need for business plans, marketing plans, media plans. Just slather as much crap advertising and widgets as you can fit on your website and Twitter your rear off...

But, I digress...