Weeds, Dirty Dancing, coming in clips

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2 commentsThursday, July 17, 2008

YouTube Roars With Lionsgate Deal

Weeds, Dirty Dancing, coming in clips

2 Comments

By Used Acura RDX (WPN reader) - Wed, 04/08/2009 - 16:07

Monetizing the relationship

Monetizing the relationship offers some potential stumbling blocks. The type of advertising to be used may be of the pre-roll variety, rather than some of the newer formats for displaying ads on video content.

By Joe (WPN reader) - Thu, 07/17/2008 - 13:54

a big deal

I think it is a big deal for google to strike a deal with a studio. RIAA's approach has been to play hardball (see Napster). The Motion Picture Assocation of America has been less visible in the fight against file sharing on the internet but content is king on the web. If youtube is able to monetize views of clips at a rate significant enough to interest movie studios, then that is huge. It's just a foot in the door but one can see where it is likely heading.