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1 commentTuesday, July 15, 2008

Promptness Will Earn You Points With Older Email Users

Write to over-70s ASAP

1 Comment

Promptness works no matter how old you are

Doug,

You'd think this would apply to everyone these days. After all, the internet has reared a whole generation who want instant gratification.

I've found prompt responses seem to always pay off. I always keep my email open (although it does lead to distractions when I should be concentrating on other stuff!)

I often get emails from readers and subscribers, asking me questions, and from people who have tried our product and don't like it. 

I make a particular point of replying to the folks who don't like us  within seconds if possible,  saying thanks for trying us, etc.,. and offering to help further if  they don't get it sorted out with our customer service reps. I want them to think well enough of us to try us again another time. Without fail, I get great feedback, from "Gee, you are quick," to "amazing, thanks." And it opens the door to all sorts of conversations ... and other opportunites in the future.

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