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12 Comments
As with anything, you have to do it right...
I agree with Guest - Not One
I agree with Guest - Not One Person's comment. I use FB all the time and find the ads annoying. The ads are also not targeted, so ugly pants get marketed to people who prefer khakis.
However, when I use social networks related to business interests relevant to me, I am much more likely to click on the ads. At the end of the day, all types of ads have their place, but we are still in the process of refining these "new-ish technologies, so FB could be on to something. Let's see how it goes!
Behavioural marketing
I agree that behavioural targeting has an incredible future - but integrity has been lacking in all attempted implementations to date. It is more difficult to bring your customers along with you - it requires a better process, transparency and (not least) patience, but do it badly and you are going to look BAD!
Sorry, most people don't agree
FACEBOOK's name should be FACELESS BOOK. You are impressed by 15 billion dollars. There's an old saying "A DEAD ELEPHANT IS MORE EXPENSIVE THAN A LIVE ONE". [Dead elephants have removable tuskers] . Microsfy started calling itself LIVE (everthything) just to increase its value. G is removing tuskers from FACEBOOK and you'll see how that joint disappears.
CYA
Facebook the next Big G
Facebook advertising platform will be the new
sensation...
Big G will now face its furious ad competitor.
Let the battle begin!
Has promise... especially with PPC consolidation
These mega-sites could become more cost-effective alternatives to the traditional SEM campaigns on the major engines, especially considering Yahoo and Google's new agreement and what it could mean for the future. While the volume will likely never approach search, one could see how the ability to be extra-relevant might compensate.
The facebook flyers
program is actually very clever. Its the pay per click platform for social media. Its a damn site more relevant than Adsense or media banner campaigns. It offers real targetting options to make ads as relevant as possible. Dont knock it i say.
Not one person
I personally do not know one person who uses Facebook that found anything useful from an ad. In fact, most responses I have heard have been slightly offended and weirded out by the relevance of the ads in conjunction with their profile - and that is just from the people who even noticed the ads, which is a very low percentage.
I've tried a few campaigns and they didn't perform at all. Sure, I got impressions but 0 people clicking on them.
People don't mind advertising. And people don't mind relevant advertising. But there is a line that can be crossed over that turns people off - and they won't be turned off by the advertiser. They'll turn off Facebook.
I've got a client that has
I've got a client that has used facebook for advertising and the results were pretty bad.
Spam
With all the spam you guys send out, all you can get are two lousy comments on this one??
Merging Facebook and Stumble
Would be nice to see Facebook take on a few of Stumbles features also. Good read on Facebook within your article. If only we could get a standalone Facebook toolbar that would allow you to search only your Facebook contact's fav pages, the tool would be worth it in many ways.
I get the targeting....But
I get the targeting....But the pants are God awful! These guys better cast a MUCH wider net if they want to sell any of those things!
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