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2 commentsMonday, June 9, 2008

T-Mobile Unhappy With Starbucks Wi-Fi Switch

A bitter brew for T-Mobile

2 Comments

starbucks wi fi

Any acceleration on starbucks part to free wifi is a good thing.  It has been hard for me to believe how long it took them to make the move.  I find my habits have changed overtime, and I now seek out shops with free wifi, building new loyalties that once belonged to starbucks.  now, if the help at starbucks will stop correcting me when I don't use their faux Italian, then I might return.  Forgive me if I slip up and order a 16 ounce something in so many words, only to have my language 'corrected' by some twerp, as in 'you mean a grande?'  (and never order a double espresso, for fear of the comment 'doppio?')

Bye Bye Coffee House Payola

I could not be happier to see Starbucks finally wake up and smell the coffee. The first time a client invited me to a Starbucks for a meeting I was shocked to see that I needed to pay 20 bux to use my wifi. I just could not believe that at some point an intellegent executive thought it was a good idea to charge patrons for wifi usage. Now, I doubt it was a moment of clarity that woke Starbucks up. It was far likely that their more lucent competitors taking the business meeting demographic away from them that made them see the light. Either way, I am very glad to see Starbucks back on the map of possible b2b venues.

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