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16 commentsFriday, June 6, 2008

Big Retailers Flunk Search Test

Can someone, ANYONE, show me the camera aisle?

15 Comments

buy Nikon D60 Digital SLR

buy Nikon D60 Digital SLR Camera Body +2 Pro VR Lens +16GB
4 Lenses, 16GB, BackPack, 3 Filters, Hard Case &More! at ebay just... $839.00..

That is a good digital camera product like jason say...

where can i buy a cheap

where can i buy a cheap digital camera in online shop..?"?

nice shop site promotion...

nice shop site promotion... Like Ebay site..

hahaha... you are right

hahaha... you are right Lutron.. All people wanted money...

very interesting...all those

very interesting...all those wasted dollars!!

thanks for your article.

thanks for your article. Very help me. I will more like visit to webpronews site. :) Fantastic

thanks for its article..

thanks for its article.. very helpful.. :)

nice test

very nice tests

now im going to make own tests :)

The reason it was hot on

The reason it was hot on Google is woot was selling it.  Wooters were doing their homework.

If woot is selling it, likely no big name is, including the manufacturer.

But wooters do manage to woot out the information on the web.  Read this.

Hmmm...

A site called Web Pro News with people unable to use the "web" ... Or have I stumbled upon a site regarding those who professionally pursue spider webs?

 

You fail at the internets

Maybe the listings have changed over the past month or so, but when I search: polaroid t730, I first get an Amazon lisiting (with prices!), and next polaroids own website lisitng for the product.   Tough stuff.  Also, the lack of listing on that camera might be becasue polaroid is going out of business, so maybe they don't really care about advertising much, eh?

Great article

It is definitly a topic that needs to be talked about. Big brands seem to be relying on more of a distribution marketing model than an SEO model. This, in my opinion hurts the brand by leaving the marketing of such a powerful medium (online) up to amateurs.

interesting

Well most large brands have a more traditional approach to marketing.  They use the distribution channels to drive sales but now with the emerging affiliate programs, which are the new distribution channels, they need to really focus on protecting their brand or it will get smeared by greedy affiliates who care only about the bottom line.

Jason Lee Miler is a WebPro editor for technology

Wow. So Jason Lee Miler is a WebPro editor for technology and business and he doesn't know woot.com? He accuses them of "squatting" and refers to their ad copy as "an excruciating review"? How exactly does one get to be a technology editor for a "webpro" site without being familiar with a website as popular as woot - did you just have to send in some box tops from your cereal boxes? While you set out to write an articel about SEO and big retailers, all you did was show your ignorance of the internet. I'd suggest you brush up on the web before pretending to know what you're talking about.

Great Article

Things like this fasinate me to no end.

This is where I see the real problem lies. If you were to present this "rabbit hole" you went down to someone in PR at Polaroid they would most likely roll their eyes and say that "people will just go to our website".

Your lesson is something that is very difficult to explain to clients unless there was a proof-positive way to show all the times a searcher does NOT click on your link.

Thanks for this!

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