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23 commentsThursday, June 5, 2008

Why Can't a Directory Be a Directory?

Here's a useful one...

23 Comments

Directories

having an Australian web directory I try to focus on website that are relevant to the Australian community. no point of havng a website that can't serve the need that a local person has. That's the reason why I have a section for non Australian sites

Very true -- The user should be the focus

I totally agree with your article that the user should be the focus of the directory, and not the businesses submitting. That's why I started my own niche directory that lists all-natural businesses in Toronto. All submissions are free, and human edited, and I have google ads to help pay my minimal costs to run the site. I find it's a very useful site for people in Toronto looking for organic food or natural health care and other similarly focused businesses.

RE: Very true...

If people find it useful, how can it be a bad thing?

are poeple finding them

are poeple finding them useful lot of them are hard to find any good info

Like the Idea

Chris, I thought this was a good article and glad to see you are developing some directories the right way. 

I think Libby is right -- niche directories can serve a valuable purpose and are difficult for SEOs to exploit.

I also think Greedy got up on the wrong side of the bed.

RE: Like the Idea

Thanks Arnie, you're right. This one is not here for exploitation :)

It will Only be as good as the opinion of the editor

The overall value of this directory, like any "human-edited" directory will only be as good as the opinions of it's human editors.  How biased will you be, what criteria will you use to "judge" a sites value, or lack of?  Will there only be One person making the decision to allow a site in, or will there be a panel?

Just curious.  Thanks.

RE: It will only be as good as the opinion of the editor

Yes, opinions do vary, and inclusion will be based on the opinions of our editors, which at this point is mainly me, but these types of questions will be addressed on our FAQ page when we get it up (the whole thing is still a work in progress). I'll tell you right now, the main criteria, is: "Could this site help someone run their online business more effectively?"

" Your New plain jane directory"

Hi

Do you think everyone is stupid?  iEntry owns about 200 other FREE directories and none of them are worth anything. The templates where ripped on most and the creators links removed which is against the terms of service when you downloaded them.

So anyway what makes us think that this directory will be any different then the others you own that just sit and grow mold? Where you so bored that you had to pimp an article about how great this NEW Free directory will be? Dude get a life as this link bait isnt going to work

As for Paid Directories

Let me explain that a paid directory offers a "Review Fee" which is what you get (a review, usually within 48 hours) as thiers nothing etched in stone that says your link will be accepted under any circumstances. Another thing that the review fee goes towards is advertisng and marketing for that directory and yearly maintence for that directories links.

Good luck with this new  201st  iEntry Free directory

lmao

greedy

RE: "Your New plain jane directory"

Hi Greedy,

No I don't think everyone is stupid. iEntry does have a variety of other directories, and admittedly, they do not all get the special attention that this one does, but they are apparently worth something to somebody, if the amount of submissions they receive are any indication.

I think the above article pretty much explains why this one is different, and I don't expect to convince you as you already seem pretty set against it. But that's fine. I don't think your site would be accepted anyway because I have not been able to reach it without getting "page not found".

Anyway, skepticism is understandable, as directories in general have become seen as worthless to many, but thank you for wishing us luck!

Welcome to the world of

Welcome to the world of directories. :}

Are you ready for your friends to start distancing themselves from you in the bar? Because running a 'real' directory is a bit like running a massage business for sports injuries...everyone (inc google) will assume it is the other kind of massage service.

One 'yardstick' question... What percentage of your listings will be generated by you?  There is a difference between a list of widget manufacturers and a list of widget manufacturers who happened to submit to your directory.

 

RE: Welcome to the world of...

I don't think I can give you an exact percentage on that, but the majority thus far have been generated by us, though the percentage will hopefully become much more balanced as we get more submissions.

Directories and SEO popularity

Users aside, is it true that Google places a lot of importance on directories vs. smaller niche sites becuase of all the information available?

In other words, isn't a site more vaulable (SEOwise) if it has more pages than it's competiors in general?

Also, wouldn't a site generally be seen by an average user as a more trustworthy site becuase of the amount of content avaiable? More is better?

These are questions that just popped into my head after reading the comments.

Thanks!

RE: Directories and SEO Popularity

I believe it will appear more trustworthy based on the fact that while it may have fewer listings, the listings it has are quality and not filled with terrible sites, spammy ones, and whatnot.

And hopefully it will grow large enough to where this won't even be a factor.

"Users aside" is really a non-issue, because this is for the users.

This is only my own speculation, but I believe as far as Google is concerned, Quality links found in the company with other relevant ones would carry more weight than quality links that are lumped in with poor-quality ones.

Sorry I wasn't necessarily

Sorry I wasn't necessarily referring to your new directory just directories in general and how Google looks at them.

Thanks!

Good point

Is it an article for the sole purpose of propmoting WPN directory? One can find 1000s of niche directories out there alreay.

Agree with the fact that niche directories can be more useful than general directories in some cases, specially when you know what you are looking for. General directories on the other hand provide a good way to "browse around", which is particularly useful when one doesn't particularly know exactely what they are looking for.

Emmanuel

GetBiz, B2B search engine

RE: Good point

Of course we want to promote the directory. Particularly to the intended audience, which includes people that read WebProNews.

I suppose the general directories can be useful for mindless surfing, with not goal of finding anything related to any particular niche, but you are still likely going to find a lot of "junk" sites. This will be eliminated here, and you can find useful things that you might not have been looking for but they will still be within the niche of eBusiness in one capacity or another.

Completely agree

Years ago my mom and I faced the issue of trying to find local businesses/services in our area and, like everyone else, the first place we went to find a local florist (or dentist, or programmer, etc) was Google. We experienced a lot of frustration because the results we were given were often not complete and full of not truely local businesses.

Since then, we decided to take on this issue and create a local directory for the city we live in (Burbank, CA) that lists ALL Burbank businesses. I've done a lot of research and seen exactly what you are seeing...other "local" directories that are not much more than link farms. Your article was right on the money. I am seeing more and more of this type of criticism and am hopeful that in the next few years more directories will actually become useful.

Thanks for the article.

 

RE: Completely Agree

Thanks for the kind words, Libby. You're right. I think directories in general have become too geared toward the submitters and not enough toward the users.

You're right about the

You're right about the uselessness of most directories - just links to terrible sites with no other purpose than having an extra link for the website.

Google is pretty much a directory tool which can be searched through, like you said. I hope the WPN directory is a cut above.

RE: You're right about the...

We'll do our best to keep it that way. Users will play a big role in making it better as time goes on by submitting quality sites and expanding the directory. It will become more useful over time based on the quality control, unlike most directories that just build up worthless links making them less useful.

Some are not to bad..

I agree that directories have to be more then just a directory to survive in this day and age of websites. If directories don't involve some-kind of point system or game with management and the ability to get paid from surfing it wont be very popular in the long run and will have a high bounce rate.



What if the directory was half social networking and half directory?



Thats how http://www.arperture.com is. You can comment and rate sites giving them a bigger edge in  search results. I could list more but that link has them so just visit and check them out.



RE: Some are not to bad...

That's an interesting idea. We do plan to have a blog up on it soon, which will give users a forum to leave comments and feedback, and for our team and myself to discuss updates and things.

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