WebProNews

Hi, David -- thanks for covering our session.

It is a "wake up" moment when you realize that every click leads to a landing experience -- the only question is whether it's an optimized landing experience or a neglected one. The $20-some-odd billion spent in paid search marketing is really $20 billion in paid landing experiences.

I think you really put your finger on it: a return on investment requires an investment. No truer words have ever been spoken about landing page optimization.

That being said, it's the mission of companies such as ion to find ways to make it easier for marketers to get in the game with more landing page momentum.

Tom mentioned in his comments that landing pages require the collaboration of search marketers, designers, and IT. We'd like to minimize the amount of IT involvement and corral the fruits of designers into more reusable and remixable forms that can be controlled 99.99% entirely by the search marketer directly.