...especially when it comes to print.

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21 commentsFriday, May 30, 2008

What a Difference a URL Can Make

...especially when it comes to print.

21 Comments

By bebo2001 (WPN reader) - Sun, 02/01/2009 - 16:01

thanks, i dont know what

thanks, i dont know what else i can do to drive people to my homepage

By Stacy Karacostas (WPN reader) - Mon, 06/02/2008 - 13:37

Cheaper than SEO and Pay Per Click!

Thanks for putting this powerful info out there. These days, since a Website mean credibility, if you don't have yours in your ads you are definitely missing the boat.

As a Practical Marketing Expert for small businesses I'm always preaching about the need to put your URL everywhere, not just ads. That includes bags, boxes, stickers, estimates, business cards, fliers, printed case studies, email signatures, banners, promos and more. Heck, even just having an email address attached to your URL (IE name@mydomain.com) can send you fresh traffic.

Your point about having easy to remember domains is a good one as well. Although my main business site is at http://www.success-stream.com, I've started pointing snappy domains at certain pages and/or building separate mini-sites with simple domain names like http://www.websitehotseat.com, and http://www.smallbusinesswebsitebible.com to make it easy for people to remember them and find me.

I've also started listing all my domains in my email signature. Every bit helps get attention and drive people to my site.

Stacy

By Chris Crum - Mon, 06/02/2008 - 13:44

RE: Cheaper than SEO and Pay Per Click!

Hi Stacy, Good ideas here. I couldn't agree more about including your URL on "bags, boxes, stickers, estimates, business cards, fliers, printed case studies, email signatures, banners, promos and more".

By Fred (WPN reader) - Mon, 06/02/2008 - 03:56

URL

This is a no brainer!!!! Substantial amout of readers will visit the websites of ads seen in print.

By crimecleanoftexas.com (WPN reader) - Mon, 06/02/2008 - 09:09

URL

I agree, My URL www.crimecleanoftexas.com was omitted from one of my Printed ads that run only once Yearly. I could Tell instantly. My hits dropped 10% after Publication. Hints from WebproNews helped my get through the Lean times.

Charlie@crimecleanoftexas.com

By Guest (WPN reader) - Mon, 06/02/2008 - 03:28

Good to Know

Thanks for the article,the more I read the more I learn:)

By http://www.StopIdentityTheftInfo.com (WPN reader) - Sun, 06/01/2008 - 23:59

domain name ....

Think of your domain name as the main part of your website's KEYWORDS ...

By David E-Stainer (WPN reader) - Sun, 06/01/2008 - 16:02

URL's

I have to totally agree about the domain aspect, I have already purchased domains that I will not be using for about 2 years, however I need to make sure that no one takes them before I need them.

By Rob (WPN reader) - Sun, 06/01/2008 - 15:59

Awesome Article

Great Article Chris!

I think this article shows a great example of how promoting offline can transition to online promotion and also getting more web traffic and sales. Also a unique descriptive url as explained with Burger King is a key example to campaign relationship and also remebering a unique url.

Rob

www.NutritionPop.com

By Chris Crum - Mon, 06/02/2008 - 07:52

RE: Awesome article

Thanks Rob. There's no reason that online promotion has to be confined to the Internet.

By Jay Hamilton-Rorth (WPN reader) - Sun, 06/01/2008 - 14:33

Ads -> Website

It makes sense to keep the conversation moving from an advertisement (which has a single point) to a website (which acts more as a brochure, with more in-depth information).

Even better than simply driving people from an advertisement to your homepage is to a specific landing page that picks up where the ad leaves off, continuing the thread of conversation.

By Chris Crum - Mon, 06/02/2008 - 07:51

RE: Ads...

Yes, this kind of ties in with the idea of having campaign-specific URLs such as the Burger King ad.

By Guest (WPN reader) - Sun, 06/01/2008 - 13:22

cost effective

either way its cheap and every little bit help the more people that see it the more that read it the more that might just type those few words this should be one of those things that you include with all your other ad.traffic driving effort to your online and offline shops we already do a print ad is a business card our business card has all our important web address to help drive traffic to both!!

By Guest (WPN reader) - Sun, 06/01/2008 - 12:15

URL

how about using my phone number as my URL

By Chris Crum - Mon, 06/02/2008 - 07:49

RE: URL

That's an interesting idea. I could see it working if you branded your number in other ways and it became something that people were familiar with.

There is a law office here in Lexington that has been advertising for years with their phone number included in a jingle that tends to get stuck in people's heads.

Without having that brand power, I don't see a phone number as a domain name being very effective.

By Susan Sharma (WPN reader) - Sun, 06/01/2008 - 10:31

print ads

On the other hand print ads for online sites do not seem to go anywhere, that has been my experience. It seems there is a big digital divide among print readers and internet surfers!

By Kenneth Selwocki (WPN reader) - Sun, 06/01/2008 - 10:11

URLS:Oreo Cookies

Better Homes and Gardens, Summertine 2008 magazine recently arrived ... have you seen the back page? A brilliant Oreo Cookie Ad., without a oreo.com signature. After reading this article, was it necessary? This Ad they developed speaks volumns ... and I believe this powerful Ad with a glass of milk, an Oreo cookie in the straw off a plate with oreo crumbs, the Oreo Logo and "Milk's favorite cookie" slogan was by all means creative, imaginative and simple...by all means this Ad agency has talent and must be smiling ... pat yourself on the back ... you done good.

By Chris Crum - Mon, 06/02/2008 - 07:43

RE: URLS:Oreo Cookies

I haven't seen it, but if you were persuaded to check out the site, it must've been effective.

By www.sellmyinventory.com (WPN reader) - Sun, 06/01/2008 - 09:42

Etched in your memory forever

A large percentage of online searches are not using "keywords" at all. They are "phrases,sentences and more importantly thoughts" Ie: How can i sell my inventory?
The browser search bar is evolving into a medium to ask questions.This will be the "next generation" of search inquires.

JMHO

http://www.sellmyinventory.com

By Giuseppe (WPN reader) - Sun, 06/01/2008 - 09:41

Nice Point of View

Come hai sottolineato nell'articolo, i fattori inteni della pagina web (url) sono davvero in grado di fare la differenza al fine di un buon posizionamento, o per la riconducibilità dei contenuti al sito web di riferimento.. La tua è stata davvero un a giusta osservazione.. Questo è davvero un "Great Point of View"!

By Pixel People (WPN reader) - Sun, 06/01/2008 - 07:38