WebProNews

Looks like msn are finally getting serious about the searches market, i wonder if the release of Bing will see a change in market shift either way. The spread of market share can only be good for the end user, although i feel google still lead the way and will do for the forseeable future.

The only way I see Yahoo! truly competing is by changing the game up completely and becoming more aggreesive with intuative search.

The chances of this happening since their board is clinging onto their seats right now is not very likely.

If they really want to fix things though in the short term they have to get the pay per click engine rigt and allow customers to go global with their advertising.

Finally they have to get their ad network sorted out.

Good luck to Yahoo!

John

Maroonbox.com

I am sceptical as to whether this is a permanent increase for Yahoo as there haven't been any noticable improvements made over the last couple of months. In fact, if you view the link below you can see why Yahoo has lost credibility as a search engine in the eyes of many people:
 

Yahoo search results for 'mobile phones'

It will however be interesting to see whether Microsoft's new Live Search Cashback will make any inroads into Google's dominance.