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Check out the ten tips that I've seen work miracles for my clients: http://www.semwisdom.com/blog/featured-article
Hopefully, together with the 15 tips in the article, you'll get closer to having a great page that produces great results!

Nice info!

Giving your visitor a clear action to take on a landing page is critical. Folks will not stay and try to figure out the "next step". Starting the funnel process is very important.

I have one domain, hosted by Yahoo Small Business, and they only allow one domain.  Unless I win the lottery, finances prevent me from investing in another hosting co. or change any time in the near future.  (Please don't write me making that suggestion as it isn't possible right now.) 

Anyway, on this one domain, I have several sites and in the process of dividing them ea into their own sub-domain, (actually am torn between doing it or not) as GoogleBot hates sub-domains.

My passion is a an information site about Fibromyalgia and is currently where you are sent when you go to the domain index.  I am working on monetizing it, but let's face it, my site visitors are like myself, very ill, most are disabled and aren't there to shop but to get help for this debilitating and greatly misunderstood disease.  I am currently writing an ezine to offer but presently offer a site newsletter for opt ins.  It is not working.  The site is indexed by Google and Yahoo, is third in results for "Fibromyalgia Awareness Bracelet" and is also in DMOZ, DMEGS, various social networks, etc.  (Something I am  very proud of as the site has only been up since December!   I am a constant student of SEO and implement as many stradegies as I am able.)   The site also has a forum but despite advertising and a monthly newletter,  it is not growing rapidly and getting participation is like pulling teeth. 

Attatched to the FM site is a shopping page offering FM awareness items and an exclusinve FM areness bracelet.  I also have affiliate links for various programs including BIDZ, which is my highest converter.   (An effort to monetize the site to help pay for expenses, since I had no income.)  This page also include a link to a NASCAR affiliate website I am developing, which if I finally decide to, will be a sub-domain and stand on it's own, once finished.

Another site is a "Personalized Letter From Santa", site which was my first effort and does real well at Christmas.  Like the FM site, it is an effort of love first and foremost; however;  now that it is taking off, I will also be revamping it and improving it prior to the season.

Also in the works is another site, (which is basically an expansion from a page in the FM site), showing people  who are disabled how to supplement their disability income with web-based oppportunities.  It is going to be an "internet marketing" site and is still in development.

So, my question is, how would I best utilize landing pages, given the structure of my domain and the sites it includes?  I've been in IM for 7 years part time but became disabled an unable to work as of Oct.07'.   Have had no income since and after being approved for SSDI in only 4 months for FM, my first SSDI benefit was deposited yesterday!  Now that I can devote efforts full time I would like to figure out the best direction to take this domain and the sites within it.

My problem is that I am not sure how I could utilize a landing page...if I need one so that visitors can choose which site they would like to visit from or if I just need one for each site in the main root. 

I'm not writing this to spam or gain advertising link....this is a genuine request for help and suggestions.  I am setting up a blog that you can send your comments to and it will be linked to the "im site" once completed so your comments may help you down the road.  Take a look at the sites , (keeping in mind that they are all developing every day and that I have had to use free methods of advertising this entire time, ) and let me know what you think.  I would appreciate any help Ya'll wish to offer.

I've listed the blog as my address where you can leave your suggestions.  Come on now, how often do you get an invitation to spam someone or are asked for your opinion?  Here's your chance to take advantage of it! 

Much Thanks!

Split testing is very important.  I ONLY use PPC to test keywords (24 hours) and rely on Google for the rest of the traffic. Long tail keywords and a blog work well for me instead of an email list.

Google has an excellent ROI and that's a fact!

I have always paid to have a website complete and ready to go  for me.  I have decided to go it alone and these are great tips.  It is a chore to figure out where to begin and I notice there are many website/webpage building "novice's" out there these days! (besides me!) 

Everyday is a learning process! 

Thanks for sharing and helping!

Dorothy Minichiello