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5 commentsTuesday, May 13, 2008

Online Ad Rates Fall 23 Percent

Small Web sites doing well

5 Comments

thanks for your article.

thanks for your article. Very help me. I will more like visit to webpronews site. :) Fantastic

Was that english?

Was that english?

It seems counter-intuative

It seems counter-intuative that small websites should be doing slightly better while bigger sites are suffering if the reason is the economic turndown.

It seems likely to me that the slowdown is only part of the story, I believe that there is also a move to more parity in search results which is benefitting smaller sites. 

Ad Conversion versus purchase intention

What is interesting to me is not that the ad levels have dropped, which is understandable due to the slump, but the rates at which various channels of those ads have dropped more than others. Social networking drops the most since it is the least targeted form of ad marketing out there. While it has at times the largest audience, the conversions are far less than more conventional channel marketing.

so how does this affect

so how does this affect yahoo, msn or google? 

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