MSN, Live, who can keep track?

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3 commentsThursday, May 8, 2008

Microsoft Needs A Search Identity

MSN, Live, who can keep track?

3 Comments

By Aussy (WPN reader) - Thu, 05/08/2008 - 16:03

Home & Mobile

As a consumer, I own a desktop, a laptop and a pda phone. All of them run Microsoft. Yet, there is no "package" that translates my everyday experience and user habits across the board. At home I use Google. The laptop doesn't get much use any more, but it's much the same as my desktop in usability. On the road I use Microsoft & Google.

What I need is a package deal: Give me a search engine, peer communication, maps, weather and widgets to customize and tie together my everyday web life at home, in the office and on the road. Working AND socializing. All under ONE banner.

But, though I get lots of spam and useless offers, NO ONE has sent me anything to gauge my daily web habits.What software do I use, why? When do I use it, what do I need and look for etc. etc.

In the days of being connected and transparant I would probably go with any company that offers me that.

By Simply Clicks (WPN reader) - Thu, 05/08/2008 - 10:06

Microsoft search branding

Microsoft has come against a common problem. The original Microsoft brand means windows and all the standard desktop tools such as Excel, Word adn PowerPoint. Microsoft doesn't mean search - Google does.

MSN and Live are pure weaklings in the branding stakes. That's unless you're talking instant messaging. Microsoft should adopt a bolder posture. Forget all of its Microsoftness and create a search experience and its attendant branding entirely from scratch. Stop trying to catch Google. Reinvent a new search game.

By Better Search Engine Rank (WPN reader) - Thu, 05/08/2008 - 08:26