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2 commentsWednesday, May 7, 2008

More People Listening To Online Radio At Work

An 8% increase

3 Comments

Internet is changing Radio

This is the beginning of a trend that will result in the end of terrestrial radio.  If you watch the commercial revenue numbers for terrestrial radio as a whole they are going down 2-3% a year. 

Internet radio can "narrowcast" instead of broadcast and reach very narrow demographics that are very attractive to specific advertisers... Radio just for airplane pilots?  Yep.  Radio for Jewish people?  You bet.

This is just the tip of the iceberg.

Agree

I've been listening to Pandora.com now for over two years at work, and I don't know what I'd do without it.

Agree

"Thus radio stations need to think about the quality of their streams, and promote their streams. After all, on the Internet, the competition is not just the other stations in town; instead the possibilities are essentially infinite."

 

Completely agree with this.  I started listening and then was turned off becuase the quality was not much better than a casette tape from 20 years ago.

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