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18 Comments
Experimentation and corroboration
By far, the best place to find a very definitive discussion about the mega nav and footer impacts on SEO is over at Webmasterworld.com, in fact this is an online thread over at that forum amongst some of the world's best SEO's and SEMs.
I do not think Google
I do not think Google penalizes for putting links in the footer in fact I have seen very good results in having good optimized links in my websites. Although with any area of optimizing for Google you have to be careful and you cannot put too many links in the footer.
thanks for your article.
Google became a little evil
Google became a little evil by nature, with globalisation in his mind. They penalize the people who acquired links, but boost sites with google ads (more money for google), which by the way are also advertisement links for money, but aquired from google by advertisers. Google sales, but does not allow you.
I think, if we really would understand their 'human' penalties, and financial plan for the future, we will not be so happy about Google.
"Don't you feel that someone in the night behind you wants to kill you?"
Be careful about the way you
Be careful about the way you buiding links for your site, it's the cause of google penalty, if you get too many bad backlinks.
My Experience
I have been through the filter after months with one of my sites - luckily, the other sites were not filtered since I managed to identify the issue
The -60 penalty definatley
The -60 penalty definatley does exist, i got penalised for over use of anchor text, even although the anchor text was my site name! The links were mostly one way and were not paid so it seems kinda harsh.
Thanks
Hello Jason,
Many thanks for the article. I was really clueless why my site dropped heavily at SERPS. Now I know.
Its now time to remove all the footer links.
Thanks
Nice post Jason,
We got hit by what looks like a -60 penalty recently. The penalty stayed there for about 6 weeks and was then removed automatically...
We've made a few changes on the site, removed a few paid links and it did the job without any reconsideration request.
This is of course only speculation on my part... We might have been dropped for an unkown reason, and it took 6 weeks before the error was repaired in google's database.
Who really knows!
Is it just your main keyphreases you are 'paying attention to'
Is it just your main keyphreases you are 'paying attention to' in order to make sure you see any warning from google? Or are you monitoring all keyphrases to see if you can see a significan't drop.
Useful article
Useful article, at least for me. I'm not quite understand with what you said "4. Pay attention to the warning shots". Where i can see warn shot?
Thanks
Nice post. Thanks for sharing.
Well fortunately I have
Well fortunately I have never used templates bought off the net, and I often check the SEO Quake toolbar for outbound links on my pages, particularly after they have had a programmer work on them.
I am curious about footer links though - whilst I've never sold site wide links, what about your typical "website built by" links?
Nice Post
Great post Jason. I could not agree more with footer links being easy to identify (or be confused as) "paid links." But this extends to sidebar links as well, especially if it contains large link clusters of unrelated sites.
Nice Penalty assesment
I have often wondered if nofollow might also be used as a data capture - a way to know whether webmasters are seo savvy or not.
All the same, footer links went out about 3 years ago, and most websites still using those sffer from pagerank drops and various indexing issues.
I believe the -950 is all about trust uncertainty, and would agree, its Google's way of giving a website a 'last chance' to get things right.
Agreed
I think that there is definitly a penalty of some sort, as well there should be for sites that are spamming, but what I dont agree with is the hush hush nature of what that penalty is. Most businesses dont have the knowledge to know they are doing wrong (yet there are some that do, and choose to spam) and theirfor dont know how to fix it. But then from googles view if you tell people what they are doing wrong they might continue to do other things wrong till they zone in on the right things to do so they can optimize better.
Agree
I think its about time they tell you what your penality is, or at least tell you what its not. This ambiguity is frustrating, you could have done something by accident and not know it till your rankings drop.
Congratulations!
An exellent article!, every word = a jewel
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