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I for one am dissapointed with this comment from Radiohead.

They should brush past this experiment and really look at the long term implications of that First direct Engagement. What they accomplished was Earth Shattering.

If they give up now, after this one experience, they will lose a once in a lifetime opprtunity to establish a permanent conversation with their existing fans and the new ones that would have sampled to their music for the very first time, du to the viralness of the event.

Maybe they should bring in Seth,  to both enlighten them and embolden them.