WebProNews

Fascinating. However, the UK TV market is increasingly less dependent on advertising. Just look at the boom in TV soccer (Footie for the poms). This is driven almost entirely by subscription. My local pub now pays Murdoch £500 ($1,000) to show their matches.

Over time UK marketers and perhaps those in the US and elsewhere will see online - particularly search as their prime advertising channel. TV will be seen as a medium for sponsorship and the targeting of niche markets.