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15 Comments
Google sandbox
Good article for SEO,thanks for sharing and thinking changes according to your location.
I think you are right
I think you are right , Google should stick to its search principles but I think , presenly it is somewhat deviating from the principles which were once made by Google
do we have any privacy left?
do we have any privacy left?
hmmmm
I do think that when Google starts infringing on internal search for a site they have gone to far.
Amazon were right
Amazon were right to get the site search removed, I would not want this appearing on the search results for my site (and I speak as an Adwords subscriber).
The site search box only seems to appear if you search for the site itself, ie. "Amazon". As a site owner, if someone seaches for my site I want them to come to the site not spend their time on Google.
It just seems Google are giving themselves a second chance of "a bite of the cherry" whilst giving little of benefit to the searcher (IMHO) and making life even harder for smaller websites - it is difficult enough getting traffic in a competitive market, if this became standardized I can see traffic to smaller sites drying up (although, I am prepared to concede that it might lead to better quality traffic and even possibly higher conversion rates).
Google tactics
I think something that no one's discussed is that Google's new feature presents a huge problem in wasted effort and cash.
If we follow the rules to optimize our sites as Google recommends, with the motive of ranking higher for given keywords in Google's search results, our investment in Google's SEO strategies is lost when a competitor can, for a measly 75 cents, be placed right next to our website link.
They didn't invest in SEO, and in fact purchased the opportunity to be listed next to my hard work.
IMHO, Google needs to keep sponsored links where they belong, or ultimately ALL Google results will end up as sponsored - good for them, but bad for the consumer.
What do you think?
Ken
Wrong-o, buddy.
If Google wants e-retailers to use them, they have to respect their wishes. If Google starts offering competitor ads on site searches, these retailers will respond by pulling their AdWords and AdSense campaigns from Google, and that is where it will really hurt.
Google Site Search
If that second box for searching is utilizing the websites search engine, then Google has no business advertising on someone else's search engine. It seems to me that that would be illegal unless they're paying the website for the use of advertising on their search engine.
disagree
Your logic is flawed. An advertiser is buying a click. The click represents a click-through to the advertiser's website, where the advertiser owns the click until the clicker has chosen to click away. The click is an exclusive ownership between the viewer and advertiser. Google serves the ad and does not own the viewer once the viewer clicks the ad. Once the click happens, the customer is passed off to the advertiser. For Google to keep the viewer on their own site is a direct violation of the agreement Google has in place with all advertisers.
Imagine if you will, you are watching a show on NBC, and a commercial for Budweiser comes on. While you are watching the commercial, the screen splits and another commercial comes on for Coors, then the screen splits again and a commercial from Heineken comes on. Do you really think the Budweiser will continue to buy advertising? Are you really saying that NBC is doing nothing wrong?
When you advertise you are paying to attract traffic to your brand/site/product, regardless of medium. For the medium to have its cake and eat it too is a major threat to their revenue stream.
My opinion is that it could possibly work for non e-commerce sites where their is value for searching content. But to do that to an e-com site is clearly abusing the relationship
is the existing feature you
is the existing feature you mention the "more results from xxxxxxxx" link. I not sure, but I thought they did not show ads on those "more reslts from " pages, didn't they? if they used to not and now they do then it is a change
also. I thought adwords blocked people from buying trademarked keywords....maybe I am wrong there too. At least I think for keywords like "ebay" and "amazon" those ads or blocked.
sooo. if ebay and amazon were successful in the past getting google to block ads for their specific keywords and the "more results from" did not show ads as well...then more interesting questions for me are:
Why did amazon and ebay get preferential treatment in the first place? was it contractual? and Was Google's search box thing an attempt to get around those agreeements to get ads out there?
Trademarks?
Maybe things are different in the US, but my understanding of UK law is that company names like "Amazon" and "Ebay " cannot be trademarked. As a matter of interest, one of my most successful Adwords keywords is the name of a tv shopping channel - Google have yet to suggest there is any problem with it.
also, isn't it curious that
also, isn't it curious that amazon doesn't advertise for ebay keywords and ebay doesn't advertize for amazon's? is some collusion going on there?
not quite
Google
"Out of the big three, Google, Yahoo, and MSN, Google is the only one that allows competitor keyword bidding. "
If this is truly the case then Google has definitely shifted their policy. As an Adwords Campaign manager who has had quite a few advert submissions rejected by Google specifically because they felt we were "stealing" competitor keywords.
If other advetiserrs have not seen this restriction, then perhaps this is an area where Google have different rules depending how much money you spend with them ;)
More results - results
I've not found any instances where using the second search box on Google resulted in sponsored ads appearing on the right. I've read so many posts today about this new Google feature raising hackles, but don't see the ads! Do you have an example of one?
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