"Helpful tips" for using them effectively

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3 commentsThursday, March 13, 2008

Google Talks About Content Network Tools

"Helpful tips" for using them effectively

3 Comments

By Rooms in Edinburgh (WPN reader) - Thu, 05/08/2008 - 14:21

I have never been a fan of

I have never been a fan of content adds as i find conversions tend to be higher with keyword targeted ads. But its an interesting idea to target high performing content ads as these are far less expensive per click.

By David (WPN reader) - Sun, 03/16/2008 - 13:12

Long-tail keywords become more important

It would seem if you want to play in the CPC market, you would concentrate on long-tail keywords that are more specific to what people are looking for.

Big advertisers who rely on the generic keyword terms have the deep pockets to play the CPC game. Realisticly though people search on more narrow terms when wanting a direct answer and this is where long-tail keywords come into play.

Finding the most affordable search terms is the real work. Big advertisers don't have the time for it, therefore we must if we want sales at reasonable ROI.

By Andrew (WPN reader) - Sun, 03/16/2008 - 10:56

Unfair prices in keyword bidding

Unfortunately sad to say google adwords keyword bidding process is contributing towards Inflation on the economy

Why I said that because today there had been ridiculously min bids for hotels related keyword at highest $18 per click

Somewhat this cost of advertising will be passed towards the unfortunate consumer . Not to mention the inflation of economy in multiple taxation as goods taxation,services taxation & income taxation. In order not to inflate the economy taxes should be just ONE TAX as in ONE GOD !