Study puts price on web traffic

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6 commentsMonday, March 10, 2008

Brand Awareness More Valuable Than PPC

Study puts price on web traffic

5 Comments

By Ecommerce Solutions Seattle (WPN reader) - Mon, 06/02/2008 - 18:29

Online Branding

As stated in the post, "branding isn't cheap". However, it can be developed overtime through continuous and consistent effort. Either way, building your brand name is worth its weight in gold.

By website design chapel hill (WPN reader) - Tue, 05/20/2008 - 13:33

Branding is important from a long term business approach. Having a good value proposition and following through on it time after time is extremely important in developing your brand both online and off.

By SEO Syracuse (WPN reader) - Tue, 05/20/2008 - 13:32

Definitly agree

Branding yourself through repetative positive feedback and great services will get you a higher click through rate with your PPC and SEO efforts.

By Jason Lee Miller (WPN reader) - Tue, 03/11/2008 - 15:27

biased, you think so?

what tipped you off? was it the first sentence of the second paragraph? "I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way." well, at least i admit it early right?

By China Internet Marketing (WPN reader) - Tue, 03/11/2008 - 12:24

Quite biased

I find this report quite biased. Of course PPC performs better than SEO, an organic visitor may end up to a site for a whole lot of reasons other than as a potential buyer. While a PPC visitor has come after clicking on an ad that was set up for a specific keyword set up by the merchant. If SEO was performing better than PPC I guess PPC would be dead by now. The only case when SEO performs better than PPC is when the cost of PPC is too high or there are too many companies using that strategy at the same time.

About direct visitors performance, the question is how did they find the site at the first place before coming back as "direct visitors" (after bookmarking or through branding effects)? Many of them discovered the site probably through SEO or PPC at the first place! An online sale is rarely a one-time process. So it is difficult to compare direct visitors to SEO/PPC, I would say all are part of the online marketing mix. On the other side, the "direct visitors" make how many percent of the sites overall visitors? Even if they perform better, it doesn't really matter if their share of visits is much smaller than SEO/PPC/Email marketing etc.