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Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds. -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee...
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7 Comments
Could Work
Actually, this might really level things out for small business who can then get their marketing message out quicker and more streamlined than previously.
Analytics, study of customers (and offering answers to the questions they have) is increasingly important in today's ultra competitive world.
Not as effective
Video ads do work, but are not as effective as test ads for immediate sales. However, video ads do better in terms of converting 'after sales' - users who leave the product page then bookmark it and return to purchase the product later.
Ad Conversion versus purchase intention
There is a huge difference between conversion rates for ads and user intention.
It is possible that video ads do promote just as many sales, except that the user often navigates away from the page to make a purchase.
Video Not Coverting like Ad and Image Creatives
So far, it would seem that these ads are working, however, they have a lower CTR than traditional text links or imags.
I believe it is party due to the way that people browse the web and skin over items. Traditionally both images and videos are great for some advertising channels but not others, whereas text link and presell advertising seem to always work.
Thanks, really good article.
Thanks, really good article. Thanks a lot for sharing. Good luck )
Will Video Ads In Search Results Work?
The expanding availability of broadband is simply shifting adspace from text to video.
From my perspective, search is different from browsing. When I'm searching for something, I want results and only the results. I find myself frustrated by the annoyances of commercial ads diverting my attention.
Video Ads May Not Be Low Cost
I believe there are a lot of good points in this article. The fact is that you can only have one ad on screen at a time, means that you must be top of the bidding to get your ad shown. This means that the competition to get there is likely to be high. And as we know when competition for a single ad spot is high, so is the price. My thoughts therefore are that this will actually become the domain of the bigger companies with the dollars to spend on getting their brand where they want it, ahead of the competition.
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