Category exclusion available now for advertisers

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7 commentsFriday, March 7, 2008

Google Expands AdWords Exclusion Options

Category exclusion available now for advertisers

7 Comments

By Google Adwords Management - Ikroh (WPN reader) - Tue, 05/05/2009 - 08:27

Exclusion options

It's good to have the option to exclude ads from appearing in certain categories as well as specific sites. It should make it much easier to keep conversion rates high by ensuring the ads only appear with content that true potential customers are visiting.

By Andy Maclean (WPN reader) - Thu, 03/27/2008 - 12:27

Adwords content exclusions

To be honest with the size of the Google content network this feature is pretty late in coming. From experience I know the majority of clients pay per click campaigns are opted out of the content network (by client) because they perceive it as too general, despite it actually producing pretty good results most o fthe time conversion wise. I wish Yahoo would follow Adwords lead here!

By FlemingLaw (WPN reader) - Mon, 03/10/2008 - 13:13

Nice article

Nice article, thanks! We had limited our site targeted marketing because of this exact reason. Looks like we'll have to give it another run with our mesothelioma campaign.

Thanks,

Michael

www.fleming-law.com/3-1_practice-area.cfm

By lisa (WPN reader) - Mon, 03/10/2008 - 01:18

seems useful

seems like useful learning since we were about to launch iur new adword compaign

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By Justin (WPN reader) - Sat, 03/08/2008 - 14:20