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Don't you think that the Writer's Strike could have been a factor in Blockbuster's rise in sales and rentals? With nothing decent on tv, alot of people looked for cheap alternatives to entertain themselves and their children. Not to mention that snowfall records have been set all over North America, in 2007 and in 2008. Most businesses maybe dead in a blizzard but local Blockbusters are always busy and the worse the weather gets the more profit they make.