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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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8 Comments
Content wins hands down
Content ads win hands-down over search. However, search is quickly becoming a very powerful part of usability in terms of monetization.
Content beats search
To me, content ads beats search everytime, since the content and ads are right in front of the user, allowing the number of clicks required to be reduced.
useful info
it'a useful informatiln for me,thank you
Better Success with Content Sites
Actually, I have found that for me in-content ads convert the best, more than search ads. This is simply due to the fact that actual content can also be written around smart search prhases which the user finds inevitably anyway if they are roaming around your website.
Both items work, and one is really more around the methodology of getting a visitor to the website, ready to the make the purchase, and the other is about converting for visitors that arrive to the website from non-converting (or less converting) phrases
Content Surprise
Our orginal test of various content search programs (Yahoo & Google) resulted in the same poor results as found by earlier posters, but a new trial of Google's content network starting last summer really had some surprising results. In a straght comparison of Cost Per Conversion, our standard search was at $25 and content at $11!
For roughly the same amount of money we had double the conversions. True, we could go with ONLY those search keys that had the lower cost per conversion, but because branding dictates that we spend money on our main keywords for visibility, this is not really an option.
Basically, you just need to find the best CPA and dump most of your ad spend there - the rest for branding...
NOT BAD!
CERY GOOD!
THANKS!
http://www.shenzhenseo.org.cn/
Content is Crap!
We tried Google's new "optimizer" which throws a bunch of content garbage into your campaign. After three days it cost an extra two grand and our sales dropped by 50%. Then, the "optimizer" said we had to increase our daily budget to keep up!
This is basically a vicious circle and a place for the big boys to play who have money to burn for "image" but don't live on real clicks or sales. The problem with the content is not just that it's crap, it also COMPETES with your keyword budget, lowering sales and clicks while increasing budget. What a lousy combination!
Needless to say, we turned off content and are way back up in sales, what a waste! Optimization? Try dilution.
Content Network did not work for me...
From my own experience over the past 6 months, the google content network sent me much more traffic. But most of the traffic lasted less than 1 second and then left my website. (about 90% of the content network traffic did this meaning 10% were real visitors). I realized better results (albeit less total number of visitors) through the search network. Visitors stayed on my site longer and visited more than one page (about 70-80% were one page visits, meaning 20-30% were real, qualified visitors).
Now my product is very broad and may attract a wide range of uninterested viewers, but as for content network, it was garbage and a total waste of money. Some of the site sending me visitors, that I was paying up to $.50 for, were complete garbage and created just for ad words, no content and spammer sites.
Just my own experience.
I have completely shut off the content network from my campaigns.
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