Probably tightly targeted, though no one's saying

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2 commentsMonday, March 3, 2008

AOL's Sitefest: Company To Launch 12 In Six Months

Probably tightly targeted, though no one's saying

2 Comments

By Guest (WPN reader) - Tue, 03/04/2008 - 10:31

For what it's worth, if

For what it's worth, if these "new" sites are like Asylum.com then kudos! Good stuff, relevent content, diversified. Isn't that what the internet is all about?

By onaclearday (WPN reader) - Tue, 03/04/2008 - 07:43

Doug, I agree with you. Your post on AOL from 2/12 clearly points out the site re-launches and new site launches in 2007 are having a positive impact on traffic growth for AOL's O&O web sites. In addition to the ones you mention, they also took back their Health site from WebMD in May 2007 and as of January have the 3rd Health site in the U.S. as ranked by Comscore with over 100 million pae views; a strong start for a site that did not exist a year ago. You also in your post did not mention Black Voices, which has been ranked consistently #1 in the African American category way ahead of Black Planet and others. Everyone knows consumer behavior online is fragmenting and clearly AOL is leanining into that and creating many front doors for consumers while other portals are trying to be the start place.