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I think it's wrong because google is very very clever.

I think that adsense earnings have dropped for some publishers because of smart pricing and I think it is a fair protocol to estimate the value of a click based on the conversion rate. I know many websites that their earnings/click have increased considerably because they are highly converting sites. Google is protecting himself and his advertisers from low-value websites! So, there is no place except for serious websites.

Yes, agree on this issue until the end of your article

There is no conspiracy theory, it's simply the law of supply and demand, very similar to how the gas prices have fallen so far recently due to the economic issues which have arisen.

Adsense is based on bid amounts, which is controlled by Smartpricing, but is dictated by publisher volume. slower economic times means slower ad volume and reduced competition, so lower prices and lower amounts paid out per click.

As good as the idea of Google Adsense is, its pretty obvious that fluctuations are becoming more and more of a problem for publishers. Most larger websites that have the ability to create further advertising channels do so simply because Google Adsense is often unpredicatable and the payouts are less than welll established products or services.

Quality score and smart pricing are the keys to running both an effective adwords campaign or adsense website.

Knowing the ins-and-outs of how the process works is what helps the biggest publishers continue to rake in money.

I remember the days when GA never used to flux this much. Now, I feel it is just part and parcel of the delivery system and smartpricing.

Also, I believe topic and semantics are heavily mixed in to give the advertiser the best band for buck.

In today's marketing more is less. What I mean by this is, more channels that are relevant and convert customers for you means less risk and more diverse sources of leads.

I love this post, it really delves into the mechanics of Adsense, and more than that - the mechanics of how a powerhouse serach engine like Google can flux the very fabric of online business.

Any business nowadays who relies on Google rankings for traffic is in for a big surprised. If you offer a unique product or service, then there are alot of ways to get that product or service noticed and in front of customers - and Google is only one angle or channel.

I would tend to agree with finding more than one basket. Learn to divertsify. Setup an 'in house' advertising program and get the website to the point where it is an authority in its niche.

Many people create great websites, then rely on adsense to feed them, which is dangerous in today's day and age.

Article is quite worth ! Hats off to Jason Miller ! The web developers will admire this document all the time.

Yeah, Google needs a competitor, this would only benefit the adwords users.   think we're in for the long haul here, as Google is going to spend millions to make sure that they kill the competition.  Who knows, maybe we'll se some anti-trust lawsuits show up in the near future with all the Yahoo merger talk.

Cheers,

Justin

Cruise To Cash

Hi,

My web site is for people living in other continents. It should not have any effect of US Election or economy. I think instead of just discussing this tragedy with one another, we should send emails to google as many as we can; to make them realize the seriousness of the issue.

So please send one email just now and tell them that you feel.

Thanks in advance