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Tuesday, February 5, 2008

Should You Let Sam's Club Be Your SEO Company?

9 Comments

I think that this would

I think that this would scare me if I were the owners of a company.

Trying to Agree

Hi Scott, nice post. In this era of SEO, it is difficult for me to fathom why any SEO Company  would not include this essential part of optimization in the SEO Lifecycle for the client.

The fact is, Local Search is a subset of SEO. In the new days of increased targeting and conversion, it makes a whole lot of sense to always include Local Search as a logical business initiative, akin to the class 'Chamber of Commerce'

Business targets sales, period. Traffic matters little when it does not convert, so it is all about efficiency and creating more sales from less with targeted conversions.

Todd Mumford
SEO Visions

 

Innuity's SEO or SE Submission!

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Innuity's Easy-to-use Meta Tag generator will make your keyword optimization process an enjoyable and challenging task that you can see the results live on Google, Yahoo and MSN.

Innuity's LeadConnect service is mostly an automated search engine submission service rather than SEO.

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RE: Should You Let Sam's Club Be Your SEO Company?

I must admit, it's a little disheartening to hear that Sam's Club will now be one of my competitors too. 

On the one hand, it sounds like they are just offering standard submission services at an average price, but on the other hand, they have a huge marketing department and a huge percentage of their customers are small businesses (myself included).   Because they're trusted mega-brand, people may be more willing to try them out than they would a smaller company.

As the first poster so cleverly said, "Yea, I'll take a 40 pack of paper towels, 18lbs of chicken wings and that  patio set....oh wait, SEO? Sure throw that in the cart as well...." 

Meet Walmart head on!

Scott, I agree, there are good points on both sides of the issue.  Over time, I think that the overall effect though will be negative.  Small businesses will do fine if they limit their scope to the same products and markets... but if they have any desire to push boundaries and actually grow revenues, a niche needs to emerge to distance them from competitors.  And a boilerplate SEO program like this will impede the branding of any business trying to be unique.

Hence it's the job of the SEO community to watch the adoptees, and be there when they outgrow this service.  I think we should embrace Walmart's initiative, be thankful for its eventual effect of raising awareness of SEO, and then be there waiting in the wings when LeadConnect's value proposition flattens out...

Isn't this more "content

Isn't this more "content management" than SEO? I'm not sure I'd even consider this anything more than a submission service... 

Yea, I'll take a 40 pack of

Yea, I'll take a 40 pack of paper towels, 18lbs of chicken wings and that  patio set....oh wait, SEO? Sure throw that in the cart as well....

 

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