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Please, Google is internet advertising. MSN AdCenter is so bad, it is not even funny. If you run ads, you know that google is it. They will be aquiring double click, which will give them a whole new revenue stream. I agree they should have come up with something even remotely exciting by now, and the youtube thing was a bad idea from the beginning. But they are hardly falling apart. MSN wants to buy Yahoo out of desperation to catch up with G.

I would argue that people are more apt to click on ads then they used to be. More times than not, you will find what you are looking for in the ads. If someone payed to be in that spot, they should have something good to show you. Go ahead and pull your adsense code and try something else. You will be in for a big surprise. Other advertisers don't have the inventory of ads to match your content, and the $ per click is a joke.

And if Advertisers are complaining about low conversions, then they need to create a better pitch/landing page or don't run the ads. Google's job is to get visitors to your site for a price. It is the advertisers job to make the sale. If you advertise, you can block your ads from running on any site or url.

As far as I'm concerned, the biggest problem with Adsense at the moment is that there's been too much hype over it's use and the revenue potential for webmasters and affiliates. Don't get me wrong. Adsense is a great way to top up revenue and make sure a website pays for itself, but all this hype about gnerating $10k pcm simply drove a lot of above average website designers into producing what's basically spam, designed to reach a target audience and then drive them though a click on an adsense ad.

Article websites are pretty much that, but because they're not specific enough in their target audience (ie not specific to one topic or set of keywords) they soon started to see a drop in visitors. A year or two ago, they were at the top of many searches, but with revisions to Google, MSN and Yahoo relating to inbound links, content and the likes of the Google Bomb, this has all but disappeared.

On top of all that, the most heavily targeted keyword search terms (and highest paying) such as lawyer, legal, baby, car, auto etc etc have been so badly spammed by designers and SEO'ers looking to cash in on Adsense, that they've all but killed the market. Price comparison websites, acting like self contained portals are now driving traffic to their own websites through premium advertising via television/ cable and this in itself is reducing specific terms like insurance and loan (both seen as high paying Adsense terms). In effect, siphoning off traditional shoppers looking for deals online. Why search Google, when you can now go direct to a price comparison wbsite?

Finally, there's the fact that big adsense payers, buying ads online are leaving simply because their budget won't stretch to covering Google and th pric comparison sites- hence a douuble edged sword, hitting revenue and reducing click through rates whilst at the same time reducing cpc.

In effect, with revisions to search engine algorithms, coupled with a drifting marketplace, you are simply not going to see returns through ppc advertising on blog sites or any other generic high traffic sites. They're designed to target users with information and as stated in the main article, who's going to click on a link to buy a product if they're looking for information on it.

The high volume clicks are now the preserve of topic specific sites, designed to provide users with information about a product as well as draw in those looking to purchase them.

and so Bill Gates was and again right ... Bill down played the treat from Google .
 

People's behavior on internet

People search at first 2 - 4 months ..
People click for a mistake for 3 months ..
People learned then
People understand that top site is an advertisement
People then found a great site with content
People then stay on that site
People then type it on the address bar or search the name of the site

People as adsense clickers to adsense publishers

People click on adsense
Publisher's talk to much about adsense
The people who used to click on adsense now apply for adsense
Kids dont click text but play games and repeat People's behavior on internet
People once the market for click are the seller and hoping for clicks
People get free blog software + free hosting + free video watching + free photo hosting
People visits those free sites and repeat People's behavior on internet

who do you hope to click then ? Bill Gates ?