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2 Comments
Let's see... Click Forensics' livelihood
depends on there being click fraud. Not exactly a report by Forrester.
Let's see...Search Engines Livelihood...
Not true Digital Jeff. Click Forensics livelihood does not actually depend on click fraud anymore than Forrester's livelihood is impacted by the fluctuaions in the data it reports. However, from the recent issues some search engines have had in their content networks, it does seem like the liveliehood of search engines is indeed impacted by poor traffic quality (e.g click fraud). Kudos to Click Forensics for helping to educate advertisers about the issue.
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