Low costs, reliable performance

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2 commentsWednesday, January 30, 2008

Email Marketing May Be Best Bet In A Recession

Low costs, reliable performance

2 Comments

By Christopher Frett (WPN reader) - Mon, 02/04/2008 - 10:24

E-Newsletters

For more than 5-years our company, Advent Information Services, has been an advocate for email marketing. We provide customized client newsletters for insurance agents, brokers and consultants in the employee benefits field.

Because of the tremendous cost advantages of email marketing, we only provide our newsletters in electronic format (PDF or HTML). While some still try to argue that email is not effective, market research consistently indicates that a professionally edited newsletter, with relevant content that is of interest to readers, is very widely accepted.

I need no more proof than the feedback I get from agents & brokers who use our newsletter service.

By Venkatesh Iyer (WPN reader) - Sun, 02/03/2008 - 09:39

E-Mail Advertising

What you say is right. It is the best way of marketing our products. Regarding advertising through E-Mail, is there any software which is available for free which would send E-mails to different E-mail subscribers advertising our products. I would appreciate if you could advise me in this regard.