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NY Times - Going, Going, Gone!
The NY Times, and nearly all major US newspapers, are going the way of the T-Rex and the trebuchet - big and powerful in their day, but that day is long past. Newspapers are not gaining new readership with the young, those that are actually interested in the news. Outlets like Drudgereport and similar sites are growing, not because they create the stories but by acting like clearinghouses the reader can check out multiple sources from one common site. If the NY Times expects to survive, they need to change the model completely - stop publishing a paper hardcopy, move entirely to the web with the same content they would typically carry, either sell advertising space in the model of commercial websites or charge subscribers - something that NYT failed at when they moved their editorials to a pay service. Yes, by moving to a web based product they will have to let go a great many people such as the printers, the delivery people and the like, but that's something that always happens with change...just like buggy whip makers and lamplighters are no longer good career choices.
Of course any changes would need to be approved by the Sulzbergers. Their track record of late hasn't been very good and I wouldn't bet the house on anything they decide. They may decide to follow the L.A. Times model...a disaster in the making.
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