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Here's a question: what value is there in/ or how does one put a value on names relating to the topic of the digital music scene? Specifically, the whole thing with drm free mp3s?

Now there's been quite a bit of news on this, as you may know, lately. Super Bowl ad/Justin Timberlake// Pepsi and Amazon, not to mention the major labels trying to figure things out. I mean, now Yahoo! Music looks like they're getting involved. Big bucks behind the football ads... the give-away itself will be valued at as many as 1 billion songs from Amazon MP3.

With a quote like this: ""MP3 music is the future of the industry and Pepsi Stuff is an accelerator," Danny Socolof, president of Las Vegas-based MEGA, Inc., the company that is managing the promotion, said in a statement." [http://www.internetnews.com/bus-news/article.php/3721576] how do you value/appraise these?

So, if one had names like:
drmfreealbum.com
drmfreealbums.com
drmfreedownload.com
drmfreedownloads.com
drmfreemp3.com
drmfreemp3s.com
drmfreemusic.info
drmfreemusicdownloads.com
drmfreesongs.com
drmfreetrack.com
drmfreetracks.com

Just curious; wanted to start a conversation. Wonder how many eyeballs the Super Bowl gets? I don't really even watch football.
References:

http://news.google.com/news?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&hl=en&um=1&tab=wn&q=%22drm+free+mp3%22+&btnG=Search+News
http://news.google.com/news?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&hl=en&um=1&tab=wn&q=%22drm+free+mp3%22+super+bowl&btnG=Search+News