SEO can set local businesses apart

Text:

| Print

| Share:

4 commentsThursday, January 17, 2008

For Local/B2B, Organic May Be Better Than PPC

SEO can set local businesses apart

3 Comments

By Patrick Shi (WPN reader) - Thu, 01/24/2008 - 19:39

It is all about balance & ROI.

"Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings."

I would like to know how the research was conducted, where and when. What's the sampel size?

Many articles or experts always quote "research", however, I sometimes doubt about the validity of the research they quote.

Patrick

By Andy Komack (WPN reader) - Mon, 01/21/2008 - 18:30

B2B PPC

Regarding "research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings"...

While I am a big believer in organic SEO for B2B companies, our own data from clients' PPC campaigns does show that there are plenty of people who respond to B2B paid ads. Not only do our clients see plenty of search traffic from PPC, they also generate well-qualified leads from PPC.

I think that a comprehensive approach to search marketing (SEO & PPC) serves B2B companies well. There is a place for both.

By Fred Waters (WPN reader) - Mon, 01/21/2008 - 09:19

Local Internet Marketing

SEO can be very profitable for local businesses. Unfortunately the concept is totally foreign to local companies. In addition, few local web designers know how to mix SEO with a customer conversion web site.

Both parties need to be educated in methods and strategies of local online marketing.

Furthermore, SEO is useless unless local businesses have a viable web site that converts prospects to customers. Check out local web sites, and most are usually appalling.

The web marketing industry needs to educate local businesses, and help them overcome the confusion and frustration they current confront.

Once they learn the many facets of local Internet marketing and how it can benefit their business, you'll find this market skyrocket.

Fred Waters
President
Local Online Marketing Association