Offline-to-online switch more important than ever

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3 commentsFriday, January 11, 2008

Yellow Pages Industry Trying To Adapt

Offline-to-online switch more important than ever

3 Comments

By Guest (WPN reader) - Tue, 07/08/2008 - 18:43

To the "death by

To the "death by yellowpages" guy. Sounds like you've had some bad experiences. In general, most companies haven't been around long if they are constantly burning bridges. There are good and bad salepeople. There are good and bad yellowpage companies. It's called ethics. There are also good and bad customers that try to play the used car game. I've been involved in the yellowpage industry for 10 plus years and I can assure you that ethics is the x factor. Its not the size of the ad that is important, but your placement and ad layout so you can get the best chance to get the customer. If you like, give me your e-mail. I'll take a look at you program and ads and give your some good, honest advice. I good salesman whether its yellowpages or something else should be more interested in making your phone instead of fattening their pockets.

By Guest (WPN reader) - Sun, 05/04/2008 - 16:37

death by yellow pages

The yellow page salesman comes by and offers you $750 per month for next years ad. You say no and 3 days before the book closes you get a call offering the ad for 300/Month! This happens year after year in the Vancouver, Washington area and it is immoral.

Yes, I used to spend $15,000 per month and we were in 7 on the south east florida coast. I want to write a book "death by yellow pages" because many innocent businessmen have been dealt a death neel by the yellow pages. Bill Gates says that yellow pages is going to be obsolete.

No one has more charts of figures than a yellow page salesman, but the important data is not there, like which size ad brings the highest return on investment. Ask the salesman if he can guarentee that no one else will buy your ad cheaper!

In test after test we found that the dollar bill size ad got more phone calls per dollar than any other size and we had special phone numbers for every ad.

Why don't youi see more data on the internet about this. Do the phone companies sue those telling the truth? Sid Sutherland

By Guest (WPN reader) - Mon, 06/02/2008 - 09:53

Actually you can get this

Actually you can get this type info from the salesman. It's really common sense, what ad do you notice when you open the phone book and turn to your classification? 9 times out of 10, the biggest ad with the most color. That is why these type ads cost more. About four years ago there was a independent study done that showed a 12:1 return, every $1 dollar spent you should have $12 in return. But keep in mind your markets, you shouldn't spend $50,000 in a market of 8,000 people and expent $600,000 in return.