WebProNews

We don't agree with your premise that the only problem with Yahoo and MS search is their marketing. We have been amazed over the nearly 10 years we have been specializing in Organic Search Optimization how few so called experts have addressed the real problem with Y and MS, namely their alogrithm. They are trying to get by on the cheap and no one seems to notice because the majority of webmasters and SEO practitioners who optimize for them and get paid to do so, know Y and MS can be had using the same gimmick the HEAD ON people know. Keep it simple, Keep it repetitive and by all means remember to work on the primitive brain functions of the public or in this case that of the alog writers working at Y and MS. Y and MS rely on key words in the page title of the address as a primary basis at the exclusion of more thorough page analysis you get from the Google algorithm. Though not as good as it could be, Google, at the least, tries to account for content on the page when determining relationships with the searcher's terms. In the case of MS and Y, that reasonable expectation of relavency, has little to do with it other than if a word or phrase (usually no more than three words) matches first, words in the url address and then two, anything anywhere on the page being chosen. Whether the page fits or is even remotely related to the search criteria is lost as that is beyond the scope of the Y and MS alogs. The holy graile for Y and MS is if those words are there and in the order the searcher typed in the box. We realize MS and Y have to distinguish themselves from Google but to simply ignore the need to be relavent to the searcher's desire for quality is an abdication of the right to be called a Search Engine. To state that marketing is the only reason for them losing share is to completely ignore that humans can learn and when you repeatedly get bad serps or ones that have little relationship to your search terms other than if you used "rocket science trajectories" you got rocketsciencewearenot.com as your number one listed site in the serp, you will begin to see it isn't just bad marketing but bad computer science that is costing the folks at Y and MS their future.