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CommentFriday, December 14, 2007

Social Network Ad Spending To Hit $2 Billion

Popularity Of Social Networking Will Lead to More Ad Spending

4 Comments

Lots of traffic

I have personally never found that I can leverage social media, but I would sure like to learn how to!

Move to social web

With a move to a Social Web, it only makes sense for business to begin to understand how best to advertise within this burgeoning realm.

Unable to Convert Traffic for SN

The same goes for me actually. The crowd that comes to my site via social networking channels is much less likely to purchase a product. There is tons of traffic, but very low conversion rate.

The organic from SE's simply cannot be beat in terms of conversion rate.

I never been able to monetize advertising

While I can fully understand the growing tend towards mobility and social networks, which are quite obviously already large and booming, I have never been able to capitalize on advertising in that realm. It always seemed as though the user was simply not in the frame of mind to purchase a product or sevice

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