WebProNews

I liked the last comment- Google is business no matter how much we would like to think otherwise, or how Google tries to convince us it's all in our best interest.
However, I would like to comment on paid-for links. For many people Google is the ultimate source of information, thus often, the less experienced would take the first few entries for the best information available. And if those are just paid content, or Adsense templates with little copy and paste from here and there-it's definitely against people's interest to see the paid links first. I think Google should separate them entirely from the search and put all of them to the right. This way the users will always know what they click(and btw, they will, i'm sure, if they are positioned right-for example if google switch the places-paid to the left, unpaid to the right). Or the other alternative-the sites with paid links should be under constant checks for relevancy of the content.
As much as people who use adwords to drive traffic to their sites would dislike it, for me, this is the right way. If you're site has good content, it'll gain visitors probably. If it you want more- use normal ads on similar sites. Or paid links could be only for sites that sell something as it'll make sense then. But for serious stuff, seeing paid links is real pain in the ass.
And just one example-I checked my analyst and for some keywords my site was after 10 or even number 40 and it was clicked!!! What that tells me-people are very unsatisfied with the way Google shows them results. And you know,unhappy user adapt very quickly.