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CommentThursday, November 29, 2007

Troubled Yahoo Europe Hires New Marketing VP

1 Comment

He'll be brought in to do a

He'll be brought in to do a slasher job come the inevitable "restructure" in March. My prediction - big reduction in country marketing teams and centralisation at a European level, especially as there are serious question marks over some countries (see how much of Yahoo! Germany is left by the summer...)

Given that Yahoo! Europe has precious few marketers anyway after that last slash and burn 2 years ago, little budget, options worth less than nothing and that they've all been passed over for promotion (again), I should imagine he will not be inheriting a happy ship.

Lucky boy - hope they're paying him a lot of money (they will be)....

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