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BRAVO jason.....!!!! Or maybe it's just nice to see someone saying what i've been thinking all along and validating my own approach.

i've used a lot of these ideas from day one w/ BeachConnection.net....and considering we cover a small corner of the world in a very specilized way....we're experiencing incredible success now. (and the market is rewarding us accordingly)

thanx for articulating something that really needed to be said...and heeded more. You've also given me a few other ideas.