WebProNews

... and thus changing our society in to a global one.

Glocality was formerly only for the rich and famous, now anyone with a bit of time can be informed almost instantly of any more or less important chance or event taking place worldwide.

The Romans build their empire thanks to the fast travelling information by their Roman Highways.

Newspapers did change the world.

Radio and television did change the world.

Websites and blogs are still changing the world.

Microblogs will change the world permanently.

Who cares about some stupid baby.
Is this considered news?

Microblogging can serve a valuable purpose in an emergency, especially when it can be done via a mobile device. In the recent San Diego Fire, twitter was a great way to communicate with friends and family when the mayor asked us all not to talk on our cell phones. Our local PBS news affiliate created their own twitter account which was great when the power went out.

It was very easy for me to give out my twitter screen name and have my family follow my posts instead of calling me every few hours.

Best Wishes,
Holly

http://www.squidoo.com/san-diego-fire has more info about how we used twitter during the fire.

Whoa Nelly --

Before you start introducing concepts like micro blogging it might be helpful if we gave people an understanding of how viral really works with some fundamentals. Why? Because as it is, most marketers can’t absorb how to leverage the new media ... much less the “new” new media.

So let’s demystify this viral marketing “thing” with an evolved approach that is pertinent and practical.

Evolved marketing includes a well balanced portfolio of new media (a.k.a. viral marketing to a large degree) and old media. People have a hard time harnessing the power of new media because often this stuff falls between the “agency cracks”. Traditional agencies haven’t a clue and PR agencies think of viral marketing as something they don’t really do because they are focused on getting pick-up in the New York Times.

So evolved marketers are on their own and they have begun utilizing something called PVR = public + viral relations. Heretofore two functions (PR and viral marketing) rolled into one because the Internet is one big content serving engine with a heavy dose of direct response thrown in. Viral feeds PR and vice versa. Recognizing this model helps leverage the advantages of viral marketing.

Practically speaking, PVR is executed via strategic “content campaigns” where marketers concentrate content creation and content distribution into a theme and drive that content within a timeframe across tactics – SEO, blogs, public relations and article distribution etc. Today, most marketers take a silo’d approach -- the SEO agency optimizes keywords and the PR agency drafts release about whatever and the marcom agency suggests promotions. None of it working together – all of it sub-optimized.

So first let’s help people evolve their thinking, then the thinking of their agencies and then we will see companies getting evolved results.