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CommentMonday, October 29, 2007

Yahoo Can't Stem Tide Of Fleeing Execs

1 Comment

By David H. Deans (WPN reader) - Sun, 12/09/2007 - 16:55

Industry Expertise Matters

Yahoo really needs corporate marketing leadership with appropriate tech and new media industry expertise.

It was an interesting experiment to hire a CMO with a background in the snack foods industry, but clearly not a wise move -- given the outcome.

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