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List of pay per click programs: http://www.sitesreview.net/pay-per-click

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I remember the days when everyone with decent content could make a dollar plus per click. This was back before smart pricing etc. I realize this is probably more fair and forces the publisher to create quality content, it just hurts to see smaller revenues per click.

PPC is tough for popular terms as it is just so expensive

www.earn.cx

I use it to create my first PTC site.  And it's way better than advertising through adwords.

There will always be a market for PPC, with only 10 listings available in the organic listings, balanced against the amount of new websites produced daily, it makes perfect sense to assume PPC is here to stay.

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It is correct your observations regarding "Adsense Blindness" and the "Diminishing Returns" aspect of web site advertising, and personally I blame the websites themselves for designing their websites around Adsense - rather than incorporating Adsense into their websites.... hard to explain by words so here is an example:

http://www.coolestpicture.com/

that is a website designed for Adsense (there are worse examples but this will do for the moment)

Now look at the links at the bottom of the page - the owner or publisher is not actually someone interested in photography - she is a dancer:

http://www.lynseybilling.official.ws/

The website "coolestpicture" is simply an Adsense revenue based website that is created to earn clicks and $$$ but is never updated or maintained - and there are 10,000's of websites like this one that look fresh, but are false - and the general public is getting wise to this.

Google needs to remove these types of websites from their Adsense programs - difficult but not impossible...

I have been in contact with Google several times about this very subject, but either they are not interested (it is income to them all the same) or their system is a huge mess and no one really knows what is going on.

Websites like the one mentioned above will continue for at least "years" (not months) until someone actually gets around to reviewing it.

The same goes for Adsense designed websites that use soft-porn to attract traffic - Google will not do anything at all about it - even if you complain with the loudest voice possible - simply because Google is earning from them also, even if it is against the Adsense TOS.

Website designers have learned how to milk Adsense, and Adsense has learned how to milk those websites... so they seem to be in "unofficial agreement" and the web surfer is becoming "aware" of this and is less likely to click... website advertising is losing it's "face"

In my opinion, the worst thing about Google is the absolutely terrible customer service.

As a user of both AdSense and AdWords I have tried to communicate with Google's laughably named Support or Customer Services and have almost never received an answer that was even relevant to my issues, let alone actually helpful. Typically, their responses are ignorant, arrogant and verging on rude.

There is no excuse whatsoever for this kind of incompetence, particularly from a company that is so profitable, has such a dominant market share and likes to think of itself as a company that "does no evil".

I am sure this will eventually work against them as people will be spurred on to find more acceptable alternatives...

Maybe it's time for your businesses R&D to devise methods of figuring out ways to get top positions on Google, or Yahoo search engines cost free. It can be done if you are willing to take the time to figure out the process.

Pay per click will soon over...

Unless Google will lower the CPC
in general.

I predict in the near future Google
stock will GO DOWN in relation to
advertisers' bad experience with
Google CPC hype.

Sooner or later ppc party over in
general.

Well as PPC is raise the market, also MFA is raised. So we always have our caviar.

And ofcourse we learn how to make ad looks like content. ;-)

Back at the beginning of this century, PPC was a real energizer for creating profits. My company, www.parknpool.com doubled its sales every year in 2000, 2001, 2002, and 2003. The problem was that Google PPC increase even more rapidly. We are at the point now that the smaller and less profitable companies that are vying for the more general key terms are going to get killed off. Google will become the tool for natural selection. At the same time, Google just gets richer and richer. We have found that we have become much more discerning about when and what we spend our PPC marketing dollars on. Our ads are written to only attract B2B customers (in our case). Gone are the days of turning on Google, Yahoo, and MSN and just letting them run.

I completely agree with everything you have said about the pay per click party being over. In my opinion it has been over since it began. By giving companies the ability to out bid the smaller companies, you have created a situation where the smaller companies must rely on good SEO and practical SEM, but if a company is small and un-wise, it sees the solution being competition with the larger companies in the click race. But unfortunately, these small companies will just burn through a relatively high adWords campaign in little to no time at all, and since Google allows about 8 clicks within a 30 second session before throwing an exception saying that it seems as though the user is spamming the adWords system, a lot of competitors just click until they have no more competition, and the process for gaining clicks back is tough, since Google will allow you to make a claim and they will credit your account, just allowing this to happen all over again.

I am in the business of website design and development and offer search engine strategies and usually I will have my customers use adWords not to gain more clients but for the benefits of having direct categorized links from Google, it actually boosts the organic listings of my clients. So your paying for your orgainic listing unless you can create a non-tacky link network, and since PR5+ is almost unattainable without a dedicated link building strategy, most companies just go for the $800 a month option with adWords and hope for that one transaction that will make up for the hole in the pocket.

Life goes on, Google is a $198 billion dollar genius and they will change their algorithms to ensure that the future of their ads will be ensured.

If you watch the adWords refresh, the ads Change on the top of the page, from 3 - 2 - 1 - none, at random, with the ads on the side of the search results changing as well. This takes care of partial ad blindness.

- Scott

Rising Click Cost? Rich cites rising click cost as a sign PPC ads are past their prime, but, in fact, they prove just the opposite. The price increases are bids, reflecting the increased value advertisers place on these types of ads, and the effectiveness of the ads, themselves. If PPC were as old and ineffective as his article suggests, the prices would be trending down. Rich, Pull that Econ 1a book off the shelf and look up the law of supply and demand.