WebProNews

As I understood it, Yahoo have actually had a mobile advertising offer for some time. Google is actually playing catchup here.

The comments from Paul Fleetwood are interesting. However I would agree with Google in that mobile sites are ready to explode. What is stopping their development at the moment is that if you develop a site, how do you get paid. Google ads at lease hold the possibility of some payment for developers and will help kickstart them into action.

For example I am looking to launch a news and travel service in the near future. I have everything pretty much ready, but for me the effort of marketing it properly was not going to bring me any returns. Now it possibly will, however small. Obviously if you grow a market now you are then in a good position for the future.

GPS solutions will I'm sure really make ads useful, but the Google system will match ads to content, so in that way is no different to the web. Also Google ads are text based and not big in size, so their cost will be negligible.

Quite glad that this has come at last. Only thing is is that it isn't as easy as implementing as the normal adsense blocks (requires some server side scripting) - but its still just copying and pasting (and tbh, don't think you would ever find a host without any major scripting language)