WebProNews

Interesting read. I am one of the advertisers you note. We have top organic and paid search listing for a number of keywords (through a number of PPC services, that brings up a question how may I else be throwing away my money with these services? where are the duplications? where may my ad money be spent better?). In my opinion, marketing is about first and foremost exposure. Get yourself in front of your target audience as much and as often as possible. Then ensure you have quality inside of your ads, whichever shape / format they may come in. I believe a number of advertisers have this mindset, going back before the ages of search engines. Soooooooo, after all that it may not be a waste. That's my two cents... Webmaster K