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2 Comments
Death of Rate Card
Dave, you are 100% correct. But I also think some of the blame falls on sales management. The don't really know how to price the product. Why would anyone spend over $5.00 to place an ad in a dying media? You would be better off placing an ad with Google Adwords or using one of the free social networks that many of the radio companies have set-up over the year. By the way the same holds true for radio & T.V.
The Death Of the Rate Card
David - I couldnt agree with you more, keep up the good columns!
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