WebProNews

David, great article - your comment "without truly knowing the scope of click fraud to begin with, how can either side really make a definitive claim about it?" makes a great point.

It's not about what Google, Yahoo, or Click Forensics claims the average click fraud rate is for the industry. It's about individual advertisers auditing and "truly knowing the scope of click fraud" and click quality issues affecting and negatively impacting their specific campaigns across all search providers.

Advertisers have focused on SEM and SEO for years - now is the right time to add SEA - Search Engine Auditing - to optimize ROI and ensure you get what you pay for.

Kevin Embree
SVP, Product Strategy
Click Forensics, Inc.