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CommentThursday, June 28, 2007

Google's Better, But They Like Yahoo

2 Comments

By Frank (WPN reader) - Fri, 06/29/2007 - 00:32

You make the same mistake

Seems to me you're making the same "mistake" in your headline. You didn't mention that you analyzed the search results that G, Y and M actually returned for those queries (not the fake results used in the study), yet you entitle your post "Google's better..." Could it be that you have the same brand type of brand bias that you claim the study participants have?

By Jason Lee Miller (WPN reader) - Fri, 06/29/2007 - 07:44

i see your point

The headline was more of play on words to encapsulate the tale, at least that was the intent, but I can see how it can be taken that way. Also, which I didn't mention in the article many of the participants responded in a pre-study interview that they preferred Google, yet they selected Yahoo as the most relevant.

Mea Culpa.