WebProNews

What Dana Boyd is describing in her paper is not new. In the 60s and 70s advertisers knew that they could not reach select targets by the use of demographics only. Thus was born the term Psychographics. Like Ms Boyd's observation, they found out that a lawyer making $50K spent it differently than a plummer making $50K. The only problem for Ms Boyd is that this observation was made over 40 years ago.