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I think local brand effect has a huge impact we are also seeing that effect at Guruji.com. I think search is such a universal need that people want to see that local effect in play of course at the end of the day it is all about the product and what it delivers. Baidu has delivered that in China and that is why they have succeeded.
On a side note thanks for writing about us(guruji.com), we need media to support the other search players also to create a fair playing ground in which we are judged by technology and product and not who gets more media coverage.