WebProNews

Hi Solomon,

Great article! The ability of web providers to understand the individuals accessing their information could be the key ingredient for success in the next iteration of the web. Your comments fueled a post on my blog today.

You write primarily about personalization through demographics ("75% of US buyers with a similar occupation and budget..."). What do you think of a VortexDNA-type model that focuses more on understanding core purpose and values, relying on the user's deepest beliefs to filter information?

All the best,
Kaila Colbin
VortexDNA Blogger
http://blog.vortexdna.com

You suggested "Instead of a generic list of relevancy they would have context. For example, it would group all the information about me into a cluster, [...]" but I don't believe it will be easy for a search engine to group information about /you/ into a cluster. It may be able to cluster information about similar people with the same name, and perhaps there is enough specific context and the name is unique enough that there is only one person in the cluster, but for common names there may not be enough context to disambiguate and truly 'identify' the person.
And of course, some people may not want to be identified - having different personas helps private citizens stay private.